From Invisible to Visible

Your Strategic Path to Press Coverage

Work with journalists directly, no publicists required

Learn from an Expert

20+ years working for and with top-tier media

You're Talented. Established. Ready for More.

So why does it feel like you’re still invisible?

You’ve built something remarkable, but when people search for experts in your field, your name doesn’t come up. Meanwhile, competitors with half your experience are landing press features and attracting premium clients.

Journalists don't know you exist.

But they’re actively searching for experts like you every day. You just need to know how to get in front of them.

Why You're Not Getting Press

You don’t know which journalists to pitch, what makes a story newsworthy, or how to position yourself as the expert. So you stay in the shadows while others build authority and raise their prices.

The Insider System for Getting Featured

The 30-Day Media Visibility Roadmap gives you the insider system to go from invisible to press-ready—no publicist required.

Learn how media works, what journalists really want, and decode the criteria that get stories picked up.

Develop a press strategy that honors your expertise, strengths, and schedule—complete with a 30-day action plan to get results.

With a clear roadmap, tutorials, AI tools, done-for-you templates, and expert positioning, you’ll finally feel confident pitching your story to the press. No need to hire a publicist.

The 30-Day Media Visibility Roadmap

Learn the different ways to get press, what journalists look for, and how to create your press kit—all within a 30-day timeline

Your 30-Day Press Roadmap

Go from planning to pitching with a roadmap to follow.

Download your 30-Day planner that shows you how to get press-ready in 30 days. The timeline is provided as a Google Sheet and Notion template. The Notion template can even put tasks directly onto your Google calendar.

Choose Your Spotlight Strategy

Discover the four proven paths to press coverage. You’ll be guided in how to build a press strategy that optimizes your strengths, business goals, and schedule.

Learn what it takes to become the go-to expert for journalists. Understand how to use your unique background, interests, and skills to stand apart from others.

Pass the Journalist's Story Test

Learn the journalist’s 3-part litmus test that turns “maybe later” into “send me more.”

Understand what the press are looking for when planning their stories so you can send press pitches that check all their boxes.

Your 30-Day Press Roadmap

Go from planning to pitching with a roadmap to follow.

Choose Your Spotlight Strategy

Discover the four proven paths to press coverage. You’ll be guided in how to build a press strategy that optimizes your strengths, business goals, and schedule.

Learn what it takes to become the go-to expert for journalists. Understand how to use your unique background, interests, and skills to stand apart from others.

Pass the Journalist's Story Test

Learn the journalist’s 3-part litmus test that turns “maybe later” into “send me more.”

Understand what the press are looking for when planning their stories so you can send press pitches that check all their boxes.

Ready for Hands-On Support? Join the PR Accelerator

Get expert support putting your plan into action

Weekly press strategy & troubleshooting calls with Melissa

Get press opportunities sent to you

Press kit + pitch reviews

Accountability groups

Community of like minded business owners

Email templates & how-to trainings

Meet Your Press Strategy Mentor

20+ years working with top-tier media

Head of Marketing & PR at Modernist Cuisine, previously worked for Saveur, Garden Design, Remodelista, Rolling Stone, and at top NYC ad agencies

Experience working on press stories with The New York Times, Wall Street Journal, and top tier design and culinary media

On a mission to help creatives make more money

Your Path from Invisible to Visible

1. Learn the System

Get the 30-Day Roadmap and understand what journalists want

2. Build Your Foundation

Create a strategy tailored to your business and schedule

3. Get Visible

Start pitching with confidence or join PR Accelerator for ongoing support

Client Success Stories

Made More Money

“After working together, I saw huge improvement in customers and cash flow because I knew where to focus my time.”

Sara Upshaw

Chef/caterer

Featured in The Seattle Times Twice

“Morning Night made it easy for me to reach my PR goals by breaking the process down into manageable steps.”

Rose Zhu

Co-owner of Upwell Wine & Coffee

Quoted in All Recipes as an Expert

“Melissa was incredibly informative while being patient and direct at the same time. Her input was invaluable.”

Tanya Ngangan

Pastry consultant

Made More Money

“After working together, I saw huge improvement in customers and cash flow because I knew where to focus my time.”

Sara Upshaw

Chef/caterer

Featured in The Seattle Times Twice

“Morning Night made it easy for me to reach my PR goals by breaking the process down into manageable steps.”

Rose Zhu

Co-owner of Upwell Wine & Coffee

Quoted in All Recipes as an Expert

“Melissa was incredibly informative while being patient and direct at the same time. Her input was invaluable.”

Tanya Ngangan

Pastry consultant

Have Questions?

What exactly will I learn in this course?

You’ll discover the proven ways to get press coverage, understand what journalists look for in story pitches, create a strategy that’s tailored to you, and identify your expert angle. You’ll have a clear roadmap of exactly what steps to take to get featured in the press.

How much time will this take?

The course is designed to fit your schedule. Follow the 30-day roadmap at your own pace, with each module focused on specific action steps. Most students spend 2-3 hours per week implementing what they learn.

I've never done PR before. Is this too advanced for me?

Not at all! This course is built specifically for business owners with no PR experience. Morning Night founder Melissa Lukach breaks down 20 years of media industry knowledge into clear, actionable steps that anyone can follow.

What if I'm not a good writer?

You don’t need to be. The course includes an AI agent that writes your bio and business summary for you. If you want additional support crafting your pitch emails and getting personalized feedback on your writing, consider joining the PR Accelerator.

Do I need to hire a publicist after taking this course?

No—that’s the whole point! This course gives you the insider system to handle your own press outreach, saving you $5,000+ monthly publicist fees.

What if I'm camera-shy or don't like being in the spotlight?

The course covers different press strategies, including options that don’t require on-camera appearances. You’ll find an approach that matches your comfort level and strengths.

How soon can I expect to see results?

Every business is different, but many students start seeing media responses within their first month of pitching. The key is consistent implementation of what you learn.

What industries does this work for?

This course is designed specifically for business owners and their teams in culinary and home design industries—including restaurant owners, interior designers, caterers, private chefs, event planners, architects, and landscape designers.

What if I want help with press pitching and strategy?

Apply to join the Morning Night PR Accelerator. You’ll get group strategy calls with Melissa, personalized feedback on your pitches and press materials, advanced training modules, and an accountability community. The Accelerator gives you ongoing support to ensure your press efforts succeed. Learn more about the PR Accelerator membership here.

What's your refund policy?

Because this is a digital product that you receive immediate access to upon purchase, all sales are final. Once you enroll, the course materials are permanently yours to keep and revisit anytime.

What's included in my purchase?

You get immediate access to all three course modules, a 30-day roadmap (available in both Google Sheets and Notion), and access to an AI agent to help write your bio and business description.

Can I access the course materials after 30 days of purchase?

Yes! The course material will stay on the Morning Night site for at least a year, likely much longer. You will have access to all course materials, so you can revisit lessons and update your press strategy as your business grows.

What makes your approach different from other PR courses?

Melissa spent 20 years working with and for top-tier home design, food, and drink media outlets, so this isn’t theory—it’s the actual system media outlets respond to.