Do great marketing & PR.
No agency required.
For restaurants, bakeries & coffee shops.
Learn how to find your ideal customers and motivate them to come through your door without being salesy (no foolin’) or spending a ton of time doing it.
Confidently pitch press in 30 days.
Learn to secure your own press coverage and build your own relationships with journalists in this online group workshop.
Things are about to get fun.
Baby doll, there is a party van rolling in and it’s ready for you. The only ticket required is a desire to do your own marketing and PR with confidence and to have a good time.
Through free weekly emails, you’ll learn how to do marketing like the boss you are. You’ll get inspired by examples in the wild. You’ll learn from industry pros. You’ll cry happy tears when you discover tech that makes life easier. (You can also learn how to make sick collages like mine if you want.)
I write specifically for restaurants, bakeries, coffee shops, cafes, food trucks, and pop-ups. If you have a location where drinks are flowing and food is cooking, these emails will help you.
Learn from a pro.
I’ve been obsessing over marketing, PR, and advertising for 20 years.
✔ I’ll share what it takes to get coverage by The New York Times, Eater, local & national TV, content creators, and podcasts.
✔ Can teach you the formula I used at top NYC ad agencies to create memorable brands.
✔ Will show you the secret to hosting great events. I produced dining experiences for Modernist Cuisine and Saveur magazine and celebrity events for Us Weekly magazine.
✔ Work with people who agree that the world needs more women and non-binary business owners making bank and doing it on their own terms.
You’ll see results.
“Melissa’s DIY PR Pitching Guide immediately put me at ease by providing concrete examples, tools, and follow-up resources. After reading the guide, I talked through ideas with Melissa, got her input on the press pitch, and after doing follow-up emails, landed a TV segment. It worked!"
— Jen Doak, owner of Brimmer & Heeltap, The Coalman, Halfseas Wine, Red Arrow Coffee
“This template gives easy answers and clear directions to solve PR problems. Morning Night made it easy for me to reach my PR goals by breaking the process down into manageable steps.”
— Rose Zhu, co-owner of Upwell coffee & wine shop
“Melissa was incredibly informative while being patient and direct at the same time. Her input was invaluable.”
— Tanya Ngangan, owner of Bisous Ciao Patisserie
“Melissa brings high IQ and high EQ to the table, and any startup veteran understands how rare and valuable that combo is for nailing your marketing strategy. If your business is ready to grow, look no further."
— Scott Heimendinger, inventor/Sansair co-founder/former Anova CMO
Melissa’s approach to work made everything less overwhelming by breaking down the steps needed to run a targeted campaign with limited budget.
— Charlie Plante, owner of Muzi