Make more money through better marketing.
Learn how to promote your business, sell more, and save time.
For smart business owners
Don’t waste time trying to guess how to do marketing and press outreach.
Get professional guidance so you can reach your goals faster.
An education + helping hand
Have an expert create your strategy, map out next steps, teach you how to see it through and review your work.
✅ Identify what aspect of your business to promote.
✅ Create a marketing plan that resonates with your ideal customers and tailored to your resources.
✅ Send story ideas to the press.
✅ Design marketing materials that drive action.
✅ Create a marketing staffing plan to carry you to the next stage.
Strategy + systems for growth
👣 Step-by-step guidance on how to use marketing, press, and advertising to grow your business.
👩🏻💻 Create a marketing system for you and your team to follow.
☎️ Weekly calls to get guidance on what you should do next.
✍🏽 Your work edited to be impactful.
💫 Learn how to pitch press stories with the DIY Press Guide
📆 Engagement can be as short as one month.
Work with a pro.
Melissa Lukach brings 20 years of marketing, PR, and advertising experience.
✔ Her press strategy has resulted in coverage by The New York Times, Eater, local & national TV, content creators, and podcasts.
✔ Can teach you the formula she used at top NYC ad agencies to create memorable brands.
✔ Will show you the secret to hosting great events. She produced dining experiences for Modernist Cuisine and Saveur magazine plus events for Us Weekly magazine, and concerts for Rolling Stone magazine.
✔ Maps out how to find your ideal customer and connect with them in a meaningful way.
✔ Has worked with media for over 15 years.
✔ Works with people who agree that the world needs more successful women, BIPOC, and LGBTQ+ business owners.
Loads of support so you’ll excel.
Ideas Galore
Tap into your new brainstorming partner for press and marketing ideas so you never have to do it alone.
Make an Impact Faster
Get hands-on marketing and press help right out of the gate while you learn the ropes.
Accountability
Have someone checking in to ensure you meet your goals.
Step-by-Step Guidance
Not sure what marketing or press move to make? Ask and you’ll be told what to do next so you can avoid mistakes
Customized Plans & Guides
Strategies, plans and guides are specific to your needs and goals.
DIY Press Guide
Access to the self-paced DIY Press Guide is included so you can immediately start learning how to pitch story ideas.
A complete approach to marketing.
We create the plan and assets that marketing, press, and advertising all support so you stay on-brand, have messaging that drives action, save time, and money.
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Identify stories to pitch
How to pitch press
Prepare for the interview
Press kit components
Write bios
What do when the press runs
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What to focus on now, next, and later
Partnerships that increase sales
Tasting events
In-house events
Customer retention
Spin-off businesses & product lines
Photography best practices
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Website improvements
Web copy/text
Social media audit
Email & social content planning
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When to advertise
How to evaluate ad opportunities
How to measure the ad’s success
See results.
“Without any exaggeration and to the fullest extent, Melissa is a godsend when it comes to marketing guidance. I was connected to her at a time when I thought marketing could wait on the back burner and needed to focus on the daily fires in my business. Instead, she helped me understand taking a step back and working on the bigger picture would help the health of my small business, bringing in more customers and cash flow. And she was right!
A couple of months after working together, I saw huge improvement because I knew where to focus my time. Anyone would be lucky to work with such a talented and creative human being with the experience and background she has!"
-Sara Upshaw, Owner, Head Chef OHSUN Banchan Deli & Cafe
Sales-Driving Marketing & PR
How it works
☎️ We discuss your business goals and timing.
✍🏽 You’ll receive a roadmap for accomplishing your goals. Melissa will also share how she can help you, plus her fee.
📆 If working together is a fit, engagement can be as short as one month.
Trusted by businesses
“Melissa’s DIY PR Pitching Guide immediately put me at ease for providing concrete examples, tools, and follow-up resources. After reading the guide, I talked through ideas with Melissa, got her input on the press pitch, and after doing follow-up emails, landed a TV segment. It worked!"
— Jen Doak, owner of Brimmer & Heeltap, The Coalman, Halfseas Wine, Red Arrow Coffee
“Morning Night made it easy for me to reach my PR goals by breaking the process down into manageable steps.”
— Rose Zhu, co-owner of Upwell coffee & wine shop
“Melissa was incredibly informative while being patient and direct at the same time. Her input was invaluable.”
— Tanya Ngangan, owner of Bisous Ciao Patisserie
“Melissa brings high IQ and high EQ to the table, and any startup veteran understands how rare and valuable that combo is for nailing your marketing strategy. If your business is ready to grow, look no further."
— Scott Heimendinger, inventor/Sansair co-founder/former Anova CMO
Melissa’s approach to work made everything less overwhelming by breaking down the steps needed to run a targeted campaign with limited budget.
— Charlie Plante, owner of Muzi
A low risk investment
I feel confident that you will see a noticeable difference in your business if you work through the guide and use the coaching sessions. If you are unhappy with your progress, just reach out within 30 days of becoming a member. I’ll issue you a refund.
-Melissa