Confidently pitch press in 30 days.
This online workshop teaches food establishment owners how to propose stories (aka pitch) press like a pro without hiring an agency or publicist.
Confidently Pitch Press Workshop
30 Day Transformation
♥️ Go from having no idea what to pitch to following up on press pitches in just a month.
♥️ Step-by-step guidance working through the DIY PR Guide.
♥️ 4 group Zoom calls to brainstorm and get your questions answered.
♥️ 4 work review sessions so your writing is polished, clear, and impactful.
♥️ Bonuses: The DIY PR Guide is included at no cost.
Plus, get 50 press contacts, tailored to your market so you don’t have to hunt for emails. If you paid for one of the main journalist databases, you’d have to pay over $10,000. Wowzers!
Built by a press expert.
The workshop is led by me, Melissa Lukach. I have led Modernist Cuisine’s press strategy for over 10 years and have helped food businesses with their marketing for 20+ years.
✔ My press strategy has led to coverage by The New York Times, Eater, local & national TV, content creators, and podcasts.
✔ This workshop uses the same framework that I use to plan local and national press.
✔ I can teach you the formula I used at top NYC ad agencies to create memorable brands.
✔ Work with people who agree that the world needs more women and non-binary business owners making bank and doing it on their own terms.
Loads of support so you’ll excel.
Ideas Galore
I’m your strong-ass brainstorming partner. I am really good at coming up with story ideas so you don’t have to.
Strategy
Get help shaping your pitches so they support your larger vision and business goals.
Accountability
Sis, if you need someone checking in to ensure you actually press send on those pitch emails, you’ll get it.
Step-by-Step Guidance
You’ll be told what to do next so you don’t mess things up. Yay!
Community
You’ll be working alongside other ambitious food establishment business owners.
Media List
Get a custom email list of 50 press contacts specific to your location and industry.
Yearly PR Agency Costs
$60,000 - $108,000/year
A good publicist will charge $5,000-$9,000 a month with a year-long retainer. Not ready to hire an agency but ready to learn how to secure press? This workshop is your hot ticket to making it happen.
Confidently Pitch Press Workshop
$1,999
one-time payment
$847
three monthly payments
Next workshop: October 2024
Next workshop: October 2024
Teach a woman to fish…
Lifetime press benefits
✨ You, not a publicist, build the relationships with writers. These relationships can deepen over time and lead to really big things as journalists move up the ranks and work for larger media companies.
✨ You’ll learn the process once and use it for the rest of your beautiful life.
✨ Press coverage helps bring people through your door.
✨ Unlike ads, stories written about you don’t cost money.
✨ You have the power to shape the narrative that is told about your business.
The proof is in the pudding.
“Melissa’s DIY PR Guide immediately put me at ease for providing concrete examples, tools, and follow-up resources. After reading the guide, I talked through ideas with Melissa, got her input on the press pitch, and after doing follow-up emails, landed a TV segment. It worked!"
— Jen Doak, owner of Brimmer & Heeltap, The Coalman, Halfseas Wine, Red Arrow Coffee
“This template gives easy answers and clear directions to solve PR problems. Morning Night made it easy for me to reach my PR goals by breaking the process down into manageable steps.”
— Rose Zhu, co-owner of Upwell coffee & wine shop
“Melissa was incredibly informative while being patient and direct at the same time. Her input was invaluable.”
— Tanya Ngangan, owner of Bisous Ciao Patisserie
“Melissa brings high IQ and high EQ to the table, and any startup veteran understands how rare and valuable that combo is for nailing your marketing strategy. If your business is ready to grow, look no further."
— Scott Heimendinger, inventor/Sansair co-founder/former Anova CMO
Melissa’s approach to work made everything less overwhelming by breaking down the steps needed to run a targeted campaign with limited budget.
— Charlie Plante, owner of Muzi
FAQs
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Plan to spend 30-45 minutes every work day working on this.
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Calls are weekdays between 7 AM-1 PM PST / 10 AM-4 PM EST. A pre-workshop survey will go out for attendees to vote on the call time. Can’t make a call but have a question? Send it in, I’ll answer it, and send you the recording.
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Unsure of the email you’re writing to press? The paragraph description about your business needs finessing? Want me to review your press kit? Send work to me Friday night and I’ll send back to you Monday morning.
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You sure can. You’ll be trained to use Chat GPT as your writing assistant and have me to edit your writing.
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Mostly Notion and Chat GPT will be used. Canva or Adobe Express are nice if you want to jazz up your business fact sheet but not necessary. The free version of all these programs is sufficient. You can do all your work in Notion or the application of your choice, like Google Docs.
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There will not be more than 15 businesses in the workshop. This allows us plenty of time each call to brainstorm and strategize your business. No question will be left unanswered during calls.
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Yep. Just let me know their email and I’ll add them to the Zoom meeting invites.
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No. This is a done-with-you program where I brainstorm ideas with you, review and edit your work, and help with your strategy. This way, you get expert input and guidance.
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I haven’t determined if there will be additional workshops.
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No, it’s included in the workshop.
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Yes. If you go through the process and don’t find it valuable, request a refund within 30 days of the workshop starting. You’re in good hands, friend.
A smart way to get press coverage.
Direct Relationships
Build personal connections with the press that pay off far beyond a single story.
Economic Efficiency
Instead of paying $60,000+ on PR agencies or ads, learn to multiply your media presence organically.
Community and Support
Work alongside like-minded entrepreneurs who are eager to see and help each other succeed.
Nothing to Lose
With personalized feedback and expert guidance, you’re fully supported every step of the way—backed by a no-risk refund policy if you’re not satisfied.
Confidently Pitch Press Workshop
30 Day Transformation
♥️ Go from having no idea what to pitch to following up on press pitches in just a month.
♥️ Step-by-step guidance working through the DIY PR Guide.
♥️ 4 weekly group Zoom calls to brainstorm and get your questions answered.
♥️ 4 work review sessions so your writing is polished, clear, and impactful.
♥️ Bonus: 50 press contacts, tailored to your market so you don’t have to hunt for emails.