Pitch press with confidence.

Get media coverage without hiring a publicist.

The complete guide to working with journalists.

Get the press coverage you know you deserve but don’t know how to get.

Our DIY PR Guide is the mother of all guides for restaurants, bakeries, and coffee shops wanting to learn how to pitch press.

It teaches you, provides language and Chat GPT prompts you can use, organizes all your work, and keeps you on track.

Work with media like a pro.

A guide that teaches you exactly what you need to know.

No data-draining videos to watch. No long books to read. Just what you need to know to start making moves.

✔ Who to pitch.

✔ What to include in your pitch so it actually gets read.

✔ When to pitch, follow up, and how to do it.

✔ How to come up with story ideas that help your business and are interesting to media.

✔ How to prepare for an interview.

✔ How to leverage press coverage to increase reservations, walk-ins, and get more press.

✔ Tips for on-camera appearances.

Designed to get results

Organize your ideas & work

Because this is a Notion file, you’ll be able to organize your work and ideas within the guide.

There are several spreadsheets built into the guide so that you can easily track your pitches, press coverage, and timing.

Your bio, made easy

The included Chat GPT prompts are designed so you can use the free Chat GPT version and get a great bio and business description in less than five minutes.

Pitch press in 30 days.

Go from brainstorming pitch ideas to following up on your pitches in just one month. The timeline walks you through each step. Want to change the dates to fit your work schedule? My dear biz friend, you can do that too.

A polished press kit

A professional one-sheet about your business can be made quickly by using the included Canva template. The guide lists what information to include so you can crank out a fact sheet for press in next to no time.

Built by a press expert.

This guide was created by me, Melissa. I’m Morning Night’s founder, spent over ten years leading Modernist Cuisine’s press efforts and two decades in marketing.

✔ My press strategy has led to coverage by The New York Times, Eater, local & national TV, content creators, and podcasts.

✔ This guide uses the same framework that I use to plan local and national press.

✔ Work with people who agree that the world needs more women and non-binary business owners making bank and doing it on their own terms.

Am I crazy for providing this much value?

Probably.

Let’s take it from the top and run through what the DIY PR guide includes.

✔ Seven step process to plan, pitch, prepare, and leverage press.

✔ Language you can use when pitching press

✔ How to pitch TV segments.

✔ Capture your ideas in a spreadsheet that turns into your to-do list.

✔ Use the press outreach tracker so you have each media contact’s website, content focus and contact info all in one place.

✔ Never lose track of all the good press quotes and stories with the awards and press tracker.

✔ How to write a press release and when you actually need one.

✔ What to include in a press kit.

✔ How to prepare for the interview.

✔ What to do after the story runs so the writer wants to work with you again.

✔ Chat GPT prompts to help write your bio and business description.

✔ A step-by-step timeline so you can get er’ done.

You’ll want to sit down for this.

A publicist with 10+ years experience charges $8,000+ a month.

With the guide that packs in 10 years of experience, spreadsheets for organizing your work, a Canva template you can use, language you can swipe, this is a $8,249 value.

Get it all for $249.

Take advantage of it being a newly released guide. The price will go up after the next five people buy it. No foolin’!

Want to have me (Melissa) brainstorm story ideas, edit your pitch emails, and answer questions?

At checkout, you can upgrade to be part of the next Confidently Pitch PR workshop.

The guide works.

“Melissa’s DIY PR Pitching Guide immediately put me at ease for providing concrete examples, tools, and follow-up resources. After reading the guide, I talked through ideas with Melissa, got her input on the press pitch, and after doing follow-up emails, I landed a TV segment. It worked!"

— Jen Doak, owner of Brimmer & Heeltap, The Coalman, Halfseas Wine, and Red Arrow Coffee

“This template gives easy answers and clear directions to solve PR problems. Morning Night made it easy for me to reach my PR goals by breaking the process down into manageable steps.”

— Rose Zhu, co-owner of Upwell coffee & wine shop

“Melissa was incredibly informative while being patient and direct at the same time. Her input was invaluable.”

— Tanya Ngangan, owner of Bisous Ciao Patisserie

“Melissa brings high IQ and high EQ to the table, and any startup veteran understands how rare and valuable that combo is for nailing your marketing strategy. If your business is ready to grow, look no further."

— Scott Heimendinger, inventor/Sansair co-founder/former Anova CMO

Melissa’s approach to work made everything less overwhelming by breaking down the steps needed to run a targeted campaign with limited budget.

— Charlie Plante, owner of Muzi

✺ FAQ ✺

  • Notion is software that allows you to manage to-do’s, create timelines, and store text in one easy-to-search place. It’s a much better version of Google Drive. You can use it for free or pay for enhanced features. The free version is all you need to get the most out of this guide. Duplicating the guide (Notion calls this file type a “template”) is really easy and instructions are also included.

  • Yes! The guide includes Chat GPT prompts you can use to help you write your bio and paragraph about your business. It also includes language you can copy and paste into your emails.

  • The guide walks you through how to determine what’s unique about your business and how to use that when pitching press ideas. If you want input on your pitches, do the Confidently Pitch PR workshop where we’ll brainstorm story ideas during weekly group coaching calls.

  • We got you, friend. Become a Marketing Hotline member and you’ll have access to twelve coaching calls. You’ll have a sounding board, editor, and brainstorming partner. We’ll help you wherever you feel stuck with PR and other areas of marketing your business

  • Because it’s a digital guide, you have it forever. That means there’s no way to return the guide so no refunds. However, if you take the Confidently Pitch PR workshop, the guide is free.

  • After you make the purchase, you’ll receive an email with step-by-step instructions on how to set up a free Notion account and duplicate the guide (or “template” as Notion calls it) to your workspace.