Work with press, without hiring a PR agency
Press coverage puts you in front of new audiences for free. It establishes you as an expert. It builds trust.
New customers seek you out because they've seen you featured.
More journalists want to cover your business because they've learned about you from other journalists.
Business opportunities come your way.
Writers, podcasters, news producers, and content creators need people to interview and businesses to profile.
If they don't know about you, they can't feature you.
Created for business owners and marketers who are:
Done waiting for "someday" to get the press coverage
Have thought, "If I knew how to reach out to journalists, I would do it."
Want expert help so they don't mess it up
The month-to-month membership includes the DIY PR Guide and the support you need to get results.
📝 Guide to Writing a Bio That Actually Gets Noticed
Complete with Chat GPT prompts so you can craft a bio that makes take notice.
📣 Press Pitch Writing Made Simple
Step-by-step instructions that turn "I have no idea what I'm doing" into "I just pitched story ideas to a journalist!"
🗣️ The "Help, a Writer Wants to Feature Me!" Survival Guide
Exactly what to do (and not do) when a journalist reaches out, so you nail the interview and maximize the opportunity.
✅ The Ultimate Press Kit Checklist
Never wonder again if you're missing something crucial. This checklist ensures you have everything journalists need to feature you.
📊 Get Organized! Press-Specific Databases
Keep your story ideas, media contacts, and press coverage organized in one place.
⏰ Customizable PR Timeline
This timeline adapts to your schedule and synchs with your Google calendar.
🎨 Free Canva Fact Sheet Template
Make your press kit look professional without hiring a designer.
📧 Step-by-Step Email Series
Emails guiding you through each part of the process so you never feel stuck or overwhelmed.
🤝 Accountability Group
Meet your deadlines by having a group of likeminded business owners hold you accountable.
☎️ Twice a Month Strategy Calls
Bring your pitch ideas and press questions to live monthly calls with me, Melissa Lukach, founder of Morning Night. I'll brainstorm with you, answer your questions, and help you refine your approach.
💫 Easy Membership Terms
Whether you want one month or never-ending member support, you pay month-to-month and can cancel anytime. The DIY PR Guide is yours to keep forever, even if you're only a member for a month.
Melissa's expertise spans 20 years in culinary and design marketing and PR, working for and with media outlets.
From local restaurants to Fortune 500 companies, she's helped small and large brands leverage the power of media to build credibility, connect with their ideal customers, and drive sales.
Melissa will teach you how the press industry works, brainstorm what to include in your pitch email, and answer your questions so that you can start working with journalists.
Runs Modernist Cuisine and Modernist Cuisine Gallery's marketing & PR
Previously worked for Saveur, Rolling Stone, Us Weekly, Garden Design & Remodelista
Produced TV & radio ads for Domino's & Revlon
Landed a TV Segment
"Melissa’s DIY PR Pitching Guide immediately put me at ease for providing concrete examples, tools, and follow-up resources. After reading the guide, I talked through ideas with Melissa, got her input on the press pitch, and after doing follow-up emails, landed a TV segment. It worked!"
-Jen Doak, owner of Brimmer & Heeltap, The Coalman, Halfseas Wine, Red Arrow Coffee
Highly Recommended
“Melissa brings high IQ and high EQ to the table, and any startup veteran understands how rare and valuable that combo is for nailing your marketing strategy. If your business is ready to grow, look no further."
-Scott Heimendinger, founder of Seattle Ultrasonics
Featured in The Seattle Times Twice
Morning Night made it easy for me to reach my PR goals by breaking the process down into manageable steps."
- Rose Zhu, co-owner of Upwell coffee & wine shop
Quoted in AllRecipes as an Expert
“Melissa was incredibly informative while being patient and direct at the same time. Her input was invaluable.”
-Tanya Ngangan, pastry consultant
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