Pitch press with confidence.
Get media coverage without hiring a publicist.
The complete guide to working with journalists.
Get the press coverage you know you deserve but don’t know how to get.
Our DIY PR Guide is the mother of all guides for restaurants, bakeries, and coffee shops wanting to learn how to pitch press.
It teaches you, provides language and Chat GPT prompts you can use, organizes all your work, and keeps you on track.
The guide is currently only available to clients.
Work with media like a pro.
No data-draining videos to watch. No long books to read. Just what you need to know to start making moves.
✔ Who to pitch.
✔ What to include in your pitch so it actually gets read.
✔ When to pitch, follow up, and how to do it.
✔ How to come up with story ideas that help your business and are interesting to media.
✔ How to prepare for an interview.
✔ How to leverage press coverage to increase reservations, walk-ins, and get more press.
✔ Tips for on-camera appearances.
A guide that teaches you exactly what you need to know.
Designed to get results
Organize your ideas & work
Because this is a Notion file, you’ll be able to organize your work and ideas within the guide.
There are several spreadsheets built into the guide so that you can easily track your pitches, press coverage, and timing.
Your bio, made easy
The included Chat GPT prompts are designed so you can use the free Chat GPT version and get a great bio and business description in less than five minutes.
Pitch press in 30 days
Go from brainstorming pitch ideas to following up on your pitches in just one month. The timeline walks you through each step. Want to change the dates to fit your work schedule? My dear biz friend, you can do that too.
A polished press kit
A professional one-sheet about your business can be made quickly by using the included Canva template. The guide lists what information to include so you can crank out a fact sheet for press in next to no time.
Support along the way
You’ll be invited to group Zoom calls at a Hotline member. Need help brainstorming? Feeling stuck? Bring your questions and get answers. Can’t make the call? No problem. Send your question in, it will get answered on the call, and you’ll receive the recording afterward.
Built by a press expert.
This guide was created by me, Melissa. I’m Morning Night’s founder. I’ve spent over ten years leading Modernist Cuisine’s press efforts and another ten years in marketing for a total of 20+ years experience.
✔ My press strategy has led to coverage by The New York Times, Eater, local & national TV, content creators, and podcasts.
✔ This guide uses the same framework that I use to plan local and national press.
✔ Work with people who agree that the world needs more women, BIPOC, and LGTBQ+ business owners making bank and doing it on their own terms.
Am I crazy for providing this much value?
Probably.
Let’s take it from the top and run through what the DIY PR guide includes.
✔ Seven step process to plan, pitch, prepare, and leverage press.
✔ Language you can use when pitching press
✔ How to pitch TV segments.
✔ Capture your ideas in a spreadsheet that turns into your to-do list.
✔ Use the press outreach tracker so you have each media contact’s website, content focus and contact info all in one place.
✔ Never lose track of all the good press quotes and stories with the awards and press tracker.
✔ How to write a press release and when you actually need one.
✔ What to include in a press kit.
✔ How to prepare for the interview.
✔ What to do after the story runs so the writer wants to work with you again.
✔ Chat GPT prompts to help write your bio and business description.
✔ A step-by-step timeline so you can get er’ done.
✔ Group Zoom calls to help you along the way.
Get your hands on the guide
A publicist with 10+ years experience charges $8,000+ a month.
With the guide that packs in over a decade of experience, spreadsheets for organizing your work, a Canva template you can use, language you can swipe, this is a $8,249 value.
The guide is only available to clients.